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— Studio · Bergamo, Italy

The perfect storm.

Tuono Lab was founded in 2016 in Bergamo, Italy, at the heart of one of Europe's densest manufacturing districts. We are not an agency. We are the people who put their name — and their face — on every project.

We work with manufacturers, industrial groups and B2B brands that have something concrete to say and want to say it well. Available for projects across Italy and worldwide.

— The people

Three heads, one signature.
No middlemen.

David Carminati — Tuono Lab

Co-Founder, Creative Director, Videomaker

David Carminati

David runs direction and creative direction on Tuono Lab's video projects: concept, script, shot list, on-set supervision and edit calibration. He has been shooting industrial video since 2013 and has spent over a decade inside Bergamo's manufacturing lines. His conviction is straightforward — a well-made industrial video actually moves margin for a B2B company, and he has the projects to prove it.

Connect with David on LinkedIn
Pietro Loreta — Tuono Lab

Co-Founder, Art Director, Social Strategist

Pietro Loreta

Pietro is the strategic half of the studio: art direction, visual identity and the strategy work that precedes production. He works best with clients looking for a long-term creative partner rather than a one-off supplier — the Birrificio ELAV case is the manifesto of his method: managing branding, design, video, social and internal film as if we were an in-house department.

Connect with Pietro on LinkedIn
Piero Annoni — Tuono Lab

Photographer, VR Specialist, ENAC Drone Operator

Piero Annoni

Piero is the technical–artistic backbone: industrial and architectural photographer by training, with added specialisations in 360° virtual tours and drone operations (ENAC-certified for standard and specific scenarios). All aerial footage, all VR projects — useful for historic buildings, complex plants and large sites — and all high-resolution industrial photography go through him.

Connect with Piero on LinkedIn

— How we work

Approach

01

No middlemen

You talk directly to the people doing the work. Every step, from brief to delivery.

02

Technical brief first

Every industrial environment has its own rules. We learn them before the first light goes on.

03

One shoot, many formats

We shoot once and distribute everywhere: website, LinkedIn, YouTube, trade shows, presentations.

Want to see if we're the right fit?